maber iD joins Team Woburn Forest
Architectural and interior design specialist, maber iD, is again working closely with Center Parcs to design a range of leisure facilities for the new £250 million forest village at Woburn Forest.
The maber iD team, headed up by Chris Radcliffe, has worked with Center Parcs on a range of high profile projects at other holiday villages since 2008 and is immersed in the brand values and culture of the business.
Chris Radcliffe commented: “Conceptually maber iD is looking to take part in the team creating a Center Parcs for the 21st century. We have to focus on blending contemporary customer services seamlessly into the forest which is cared for by Center Parcs. Every environment, natural and built, will have to fulfil its promise to visitors … a safe environment, a relaxing and exciting place where unforgettable family holiday moments happen. Our ideas and designs are based heavily on an overall sensory experience. It’s a huge feeling of responsibility but also an immensely satisfying project to be involved with.”
maber iD is to design six major build schemes at Woburn Forest including the communal leisure areas, guest service areas and conference facilities.
Chris continues: “All our work for Center Parcs has the guest experience at its heart, exploring experiential design and the psychology of space. It is proving to be one of our greatest collaborations.”
The success of the partnership now means that maber iD has worked with the Center Parcs team to develop full branding guidance for all retail units, including concession units at all the Center Parcs sites. The practice is also assisting with the design of signage and graphic communication to be installed at Woburn Forest.
maber and maber iD have established a national and international reputation based upon a strongly holistic approach to architecture and interior design – an approach that continues to attract awards and has proven to be recession proof for the company. A burgeoning client list includes such names as Speedo and Eon and work that spans sectors such as retail, education, hospitality, sport, residential, industrial, health and leisure.
Don Camilleri, Woburn Construction Director said: “We have worked with maber many times over the years and have been continually impressed with their ability to transform our values and ethos into designs that delight our guests. This is an exciting project and we are looking forward to seeing the designs come to life in the next 12 months”.
The £250 million Woburn Forest village is due for completion in spring 2014 and will embrace 365 acres of woodland. Center Parcs welcomes 1.6 million visitors at the four existing villages each year, whilst managing to achieve carbon reduction. Center Parcs has said that Woburn Forest will be an “exemplary sustainable tourism destination”. It is investing in energy efficiency and renewable technologies, including a biomass-powered district heating system, in order to meet its target of consuming 25 per cent less energy than the average existing village.