Axor ShowerProducts by Front wins Gold for Innovation in Design at the Designer Kitchen and Bathroom Awards 2014

London, November 2014. On Wednesday 12th November, Hansgrohe, the German bathroom fittings and shower specialist, was among 400 professionals from the kitchen and bathroom industry invited to attend the annual Designer Kitchen and Bathroom Awards 2014. Held in the new venue “SuperNova” in central London the awards luncheon celebrated excellence in professional residential design and innovation in new product design.

Hansgrohe was delighted to receive the Gold award for Innovation in Design in the bathroom products category for Axor ShowerProducts by Front. Twelve judges drawn from all corners of the industry recognised the design merits of Axor ShowerProducts by Front which won ahead of hundreds of entrants.

Launched in 2013 by Axor, the designer brand of Hansgrohe SE, Axor ShowerProducts by Front allows users to experience water pathways in Axor_LampShower_by Nendo_Wall_Chrome_Nighttheir original form. Designed to draw attention to the hidden aesthetics of technology in a particularly elegant way, it turns pipes, joints, valves and funnels into charming design objects. A total of five Axor products for the shower zone bear the signature of Front: a hand shower; a shower set consisting of a hand shower, a wall bar and a shower hose; an overhead shower as a ceiling or wall-mounted version with two different spray types and a showerpipe consisting of a thermostat, a height-adjustable overhead shower and a hand shower.

The Gold award was collected by Martin Mongan, Managing Director, Hansgrohe UK who comments; “We are delighted to be recognised as one of the design pioneers in the sanitary industry. Thanks to our close collaboration with experienced top architects and designers such as the Swedish design trio Front, we are able to create intuitive designs which combine functionality with sophisticated aesthetics in order to provide our customers with the highest standard in terms of product design and innovation.”

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